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„NO LEATHER“- campaign

E-blast and white-paper

The intention of our "no leather" campaign for Ansell was to highlight the benefits of high-quality special fiber Ansell gloves in comparison to the still often used leather gloves in the mining industry, which are poorer in quality and safety.

During the visually extraordinary campaign 4 e-blasts were mailed with download option for each whitepaper. The e-blasts also offered the opportunity to order a sample kit with several selected high quality protective gloves without leather for free.