MILRAM is a brand of Deutsches Milchkontor (DMK) and stands for a range of high-quality milk products from Northern Germany.
Davies Meyer was commissioned to develop a concept for the relaunch of the MILRAM website. For this purpose, we created various modules such as the 360° header, which also allows mobile users to vividly experience MILRAM's “Home of Freshness”. In addition, we linked up a large external recipe database, which invites you to try out and recook various North German dishes and specialities. We developed diverse landing pages for various seasonal occasions and selected topics: “Fondue”, “Raclette”, “Football”. Integrated interactive modules such as the “mini-games” or the “recipe finder” offered added value for the users.