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Pepsi Max


In 1898, Caleb Bradham invented a carbonated drink made from water, sugar, vanilla, Cola nuts and oils, which he called "Brad's drink" after himself and which was then renamed - Pepsi Cola. Although it was probably inconceivable all those years ago, today it is a reality: the Pepsi Max Party Cruise. We communicated the Berlin live event via all digital touch points. This also applied to the live involvement of online users via helmet cameras.