ANSELL “NO LEATHER”-KAMPAGNE
NO LEATHER CAMPAIGN
Ansell wanted to help companies get rid of their bad habit of using cheap and mostly ineffective protective gloves made from leather. And convince health and safety managers of the outstanding protective properties of Ansell’s gloves made from high-performance fibres. For the visually unique “No Leather” campaign, we created a series of ‘e-blast’ newsletters featuring a download option for a white paper and enabling the user to request a free sample kit.